A breezy route to Internet fame

When I chat with about my life, I might get the attention of two or there people (all of them related to me), tops. When Tyler Oakley does, he gets millions.

Oakley does it on the Internet. At 24, he's charming and instantly likable, perfectly suited for this age of instant stardom. Now he's one of the people in an intriguing documentary Tuesday (Feb. 18) on PBS' "Frontline." Here's the story I sent to papers:


This is a new kind of fame game, built from “likes” and
“tweets” and such. And some people win big.

Meet Tyler Oakley, Internet star. At 24, he has 3.8 million
YouTube subscribers … and 1.9 million Twitter followers … and Facebook and
Tumnblr and Instgram and a solid income.

“It is a career,” Oakley said, but “it’s not a job. It’s my
favorite thing I could ever do.”

He’s featured Tuesday on PBS’ “Frontline”; so is Ceili
Lynch, a teen-ager in Mount Vernon, New York. On the Internet and beyond (as
Ceili Everdeen) she might put in four hours at a time, re-tweeting and
re-blogging anything about “The Hunger Games”; the lone reward is to be listed
among the top 100 fans.

They’re part of a savvy generation, said author Douglass
Rushkoff, producer of the PBS hour. They know “how ‘likes’ work, how to create
networks, how to build that, how to play this system.”

What they may not realize, he said, is how thoroughly they’re
part of companies’ strategy. “Advertising and marketing and public relations …
morph into this other thing.”

A decade ago, Rushkoff’s “Merchants of Cool” described how “street
teams” search for the cool kids to copy. Now that has vanished; the street is
the Internet and Oakley is one of the cool kids.

He’s fresh-faced and enthusiastic, a self-described “fangirl”
whose favorite subjects include the pop group One Direction and “Glee” co-star
Darren Criss. He lives in San Francisco now, but emerged from places with
tough, blue-collar images – Jackson, Mich., and Michigan State University.

Oakley’a three best friends had gone to three different
colleges and he heard about video blogging. “I thought, ‘Wow, I have a camera.
I could do that.’”

On-cameras, he talked about his life and his passions. “I
remember I saw that I had 100 people. I thought, ‘I don’t have 100 friends.’”

And then he had many more. He switched his major from
education to communications. By the time he graduated, he had 100,000
subscribers. He worked in marketing for a tad – first for MSU, then Chictopia –
but, after moving to San Francisco, focused on himself.

“I committed to a schedule,” Oakley said. “I committed
myself to working and developing my brand. And I started working with others
and building my team.”

That would be harder to do now, starting from scratch, he
said. “It’s a saturated space. You have so much competition. (When) I started
in 2007, it was a very different atmosphere.”

But people keep trying. “These are kids who were born with
‘American Idol’ when they were 5 years old,” Rushkoff said. They seek instant
fame, quick approval; and sometimes, they get it.

“It’s always a little bit bizarre,” Oakley said. “I’m just
sharing myself …. I never had a motive; I never had any reason like wanting to
work with brands or anything.” Now he gets paid to mention them; almost by
accident, he’s a new merchant of cool.

“Frontline: Generation Like,” 10 p.m. Tuesday,
PBS (check local listings)

Fallon: The talk-to-anyone guy gets his moment

Sometimes, it's important to mention when you were wrong ... and, especially, when you were right.

I was right about thinking Conan O'Brien made a big mistake by rejecting the "Tonight" compromise -- Jay Leno telling jokes at 11:35 p.m., Conan doing "Tonight" at 12:05 a.m. -- that NBC offered. When he moved to cable, he dropped from b road public attention.

But I was dead-wrong about my doubts a bout Jimmy Fallon hosting late-night. The guy is a natural, simply because everything is easier for him: He doesn't have to force or fake anything; he's genuinely fond of people, comedy and (especially) music. Now he takes over "Tonight" in its 60th year: Here's the story I sent to papers:


This may be the ideal test for a talk-show host: Go talk Tom
Cruise into busting an egg on his face.

Jimmy Fallon did, which is why he may be a natural for
taking over “The Tonight Show.”

The idea was “egg roulette” – a dozen eggs, only three of
them soft-boiled. Cruise and Fallon would take turns busting them on their
foreheads; the first with two soft-boiled ones loses.

“His publicist said, ‘No, absolutely not,’” Fallon recalled.
“I go, ‘I am going to talk to him. This is a talk show; that’s what I do.’”

It is; he’s the talk-to-anybody guy. At “Saturday Night
Live,” colleagues would shy away from the music guests; Fallon would boom in,
chatting with the Rolling Stones and others.

Other talk hosts, from Johnny Carson to David Letterman, have
been considered shy or distant offstage; Fallon is not. At 39, he remains the
cheery Irish kid from suburban New York, chatting easily.

“Jimmy’s the least exclusive comedian I know,” said Josh
Lieb, who is producing Fallon’s “Tonight” show. “He really does want to include
the entire country in his (late-night) conversation.”

He’ll talk to anyone – and talked Cruise into the egg stunt.
By coincidence, Cruise got the soft-boiled ones on his first two tries. “He’s
covered in yolk,” Fallon recalled. “I started laughing …. He’s like, ‘Why would
I ever do the show?’ …. And now he’s a friend of the show; he’s been back
numerous times.”

He had joined a tradition that goes back to when late-night
TV began 60 years ago. “It was all about being fun and silly and goofy,” Fallon
said. “Steve Allen was the first guy to sit in a plate with ice cream and
pretend he’s a banana split and get chocolate syrup all over him …. It should
be goofy and fun.”

That view has varied among the late-night masters. Carson
and Jay Leno focused on the verbal – long monologs and sit-down desk routines.
Conan O’Brien has shorter monologues, plus short stunts and sketches. In his
early years, David Letterman would try anything.

And the new guys? Seth Meyers – who will follow Fallon,
beginning Feb. 24 – is verbal, known for writing and delivering the “Saturday
Night Live” newscasts. “We are very excited to get out there every night and do
jokes about the news, topical jokes,” Meyers said. “We want to have a really
strong monolog.”

Fallon – who is moving the show back to its old base in New
York City -- is a sketch-stunt guy. However, Leno told him late-night fans want

“He said, ‘You have to make your monolog longer,’” Fallon
recalled. “Because at one point, we were doing a … four-minute monolog. And he
said he was doing around 10 or nine minutes.”

Fallon has been working on that, but the other parts come
easily. There’s music, a personal passion. On his final late-night show,
Falloln played with both Buckwheat Zydeco and the Muppets; U2 will be his first
“Tonight” music guest, followed by Lady Gaga, Tim McGraw, Arcade Fire and
Justin Timberlake.

And there’s conversation and such. Will Smith will be the
first guest; there may or may not be some silliness of the egg-breaking,
human-banana-split variety.

“The Tonight Show Starring Jimmy Fallon” debuts

First week, during the Olympics, starts at
midnight. Beginning Feb. 24, it will be at 11:35 p.m., with “Late Night With
Seth Meyers” following at 12:35 a.m.

Opening-night guests are Will Smith and U2.
Then: Tueday, Jerry, Seinfeld, Kristen Wiig and Lady Gaga; Wednesday, Bradley
Cooper and Tim McGraw; Thursday, Michelle Obama, Will Ferrell and Arcade Fire;
Friday, Justin Timberlake.  

Wedged in the middle, CNN keeps re-inventing itself

This has been a hectic time for CNN, amid re-shuffling and re-inventing. The latest switch, announced this week, is to HLN (formerly Headline News), its short-form spin-off; it will become social media-oriented, forever watching what is trending,

We'll keep a skeptical eye on that, but the main channel remains solid. CNN usually does good work; at times -- with its documentaries and some upcoming series -- it does great work. Here's the story I sent to papers, shortly before the HLN announcement:


hasn’t been easy lately for CNN.

starters, it’s in an overcrowded field. “When we look at the cable news
landscape, (it’s) not a growing niche,” said Jeff Zucker, the CNN president.

he’s in the middle of that niche. Fox News (“the Republican Party …
masquerading as a cable channel,” Zucker argues) gets the conservative viewers
and leads the in the Nielsen ratings. MSNBC gets liberals; CNN gets the
in-between … and third place.

mission? “I think CNN needs to be looking out for the rest of us,” Zucker said.

Or, at
least, to find ways to be different. In his first year, Zucker has tried a lot.
He’s revived “Crossfire” and “Inside Politics”; he tried – and then scuttled –
a second Anderson Cooper hour.

He’s also
had a fresh emphasis on documentaries. Some (30-35 hours a year) are by CNN’s
own unit; others are outside projects that CNN co-produces or buys. Many, led
by “Blackfish,” have drawn praise.

are fantastic documentaries being made,” Zucker said. Other networks “that used
to be an outlet for (them) have moved more into reality … and so there was an
opening for us.”

He’s also
nudged CNN into non-fiction series, with several – two from Robert Redford, one
from Tom Hanks – coming this spring.

result so far? The best Zucker can do is to compare 2013 to 2012 – MSNBC was
down 20 percent, Fox down 5 percent, CNN even and HLN (its short-form
offspring) up. Still, CNN is third and all face the same problem: “There are
many places where you get that kind of news,” he said.

Spurlock, the filmmaker (“Super Size Me”) illustrates that. As a college
student, he watched CNN cover the Baghdad bombing. “Here was this news
organization in the middle of it; it was riveting.”

And 22
years later? “I follow multiple news organizations all day,” Spurlock said.

For CNN,
Spurlock is part of the problem – a generation that is quick to switch channels
to other news networks, the Internet, newspapers, radio and more. But he’s also
part of one solution.

year, CNN introduced some amiable series -- Anthony Bourdain toured the food
world in “Parts Unknown”; Spurlock inserted himself into situations in “Inside
Man.” This year, both will be back in April, with Spurlock’s subjects ranging
from income disparity to the quest for eternal life.

Six other
series will join them soon, including Hanks’ look at the 1960s and two Redford
series that have shown impressive pilot films:

“Chicagoland” (starting March 6) is a sleek and engrossing look at
Chicago. It’s from the people who drew praise for the Newark series “Brick
City,” using a similar approach – following everyone from the mayor to his
detractors and the people on the streets.

 “Death Row Stories” (March
9). It views people who were convicted, then freed.

While skiiers and skaters chase gold, these guys chase tuna

We really have to admire the gumption of any channel that would launch a season of its best show head-on against the Olympics. Last Sunday, AMC did that with "Walking Dead"; this Sunday, National Geographic's "Wicked Tuna" collides with the Olympics and the NBA and all those zombies. Here's the story I sent to papers:


For any fisherman who has savored a 20-pound beauty, this is
a jolt. Listen to the “Wicked Tuna” guys:

“I caught a pretty good one this summer by myself,” Tyler
McLaughlin said. It was “about 550 pounds. I fought it for about an hour and a
half. It was quite the battle.”

Sure, but he’s sometimes limited by going it alone. Ask the
guys with three- and four-man boats.

“We (had) a fish that was right around 900 pounds,” Dave
Carraro said. “We hooked up at 5 in the morning and we didn’t get him until
later that afternoon. It was actually about a 10-hour battle.”

They return Sunday, expecting a strong start despite facing
the Olympics. “’Wicked Tuna’ is National Geographic Channel’s highest-rated
series,” said Heather Moran, the channel’s programming chief.

It copies the “Deadliest Catch” formula, with guys who can
talk trash and work tough. These captains are based in Gloucester, Mass.; for
the third season, they include:

McLaughlin, who doesn’t seem to fit in. He’s a
college guy with family money that let him get his own boat early; he’s 25, was
the second-season champion and has been doing this since he was 7. “Flat out, I
catch fish …. I don’t want to come into the dock. I just want to catch fish.”

Carraro, the first-season champion. Fame is a
mixed blessing, he said; in the Internet age, there are no secret fishing holes.
“If you catch a fish in the fog, somehow everybody knows.”

Paul Hebert, who was fired by Carraro last
season. He commissioned a boat and hopes to buy his own. “The adrenaline rush –
you can’t even fathom it,” he said.

Dave Marciano, who had a tough year. He “has two
kids in college and another at home,” Moran said. “And after his boat sank last
season, he is feeling the financial strain.”

Bill Monte, who came out of retirement last year
to work a boat with his wife and deckhand Donna, one of the few women in this
rugged business.

And two newcomers to the show, TJ Ott and Bill
“Hollywood” Muniz.

Muniz got his nickname from the name of his first boat; more
unusual is his technique: Others hook a tuna, fight it with rod and reel, then
harpoon it; Muniz skips the rod and goes straight to the harpoon.

He fishes the old-fashioned way … almost. “He uses a plane
to find the fish,” Marciano said. “And the plane uses a satellite (and) walks
him right on top of the fish, you know. And then he … literally stabs it in the
back, like he might do to his best buddy.”

The tuna guys are like that, trash-talking each other. They
also show a deep respect.

“These are probably the best tuna fishermen on the East
Coast,” McLaughlin said. They “were producing when I was a little 10-year-old
kid watching them …. I just view myself as the next generation.”

Responds Hebert: “Tyler has earned our respect. He’s worked
very hard.” And this season, they really want to beat him.

“Wicked Tuna,” 9 p.m. Sundays, National
Geographic. Third season starts Feb. 16; opening hour reruns at 11 p.m., then
Feb. 22 at 10 p.m. and midnight and Feb. 23 at 8 p.m.

Before that, an hour reviewing the first two
seasons airs at 10 p.m. Wednesday (rerunning at midnight), then 7 p.m. Friday
and 9 a.m. Sunday.

For a more elaborate recap, the final seven
hours of the first season are noon to 7 p.m. Saturday; the final nine of the
second are noon to 9 p.m. Sunday.

Ah, the pleasures of overacting

At the right times, bad really can be good. From a "Love Story" or "Gone With the Wind" spoof by Carol Burnett to "The Californians" on "Saturday Night Live," there can be fun in starting with an exaggerated tale and then cranking the acting to overload. The latest to try are some former "SNL" people who made "The Spoils of Babylon." If you get IFC (via satellite or digital cable), you can catch the entire six-part, three-hour spoof Thursday; here's the story I sent to papers:


This is the sort of job some actors savor:

Forget about subtlety and sub-text and such. Just take a deliberately
bad drama and crank it up.

“It’s always fun to do something overly dramatic and not
worry if you’re doing a good job acting,” Kristen Wiig said. “(You’re) trying
to do it badly.”

That’s in “The Spoils of Babylon,” which some viewers can
catch in full Thursday. It’s a comically exaggerated version of an old-time,
soap-style miniseries; it also gives its cast a sort of double responsibility. “You
get to play a bad actor playing a part,” Tobey Maguire said.

In “Spoils,” he’s Devon Morehouse, the adopted brother (and
forbidden lover) of Cynthia Morehouse (Wiig). Others include Tim Robbins,
Jessica Alba and Val Kilmer; in the finale, Haley Joel Osment, as Winston
Morehouse, seeks revenge. “Getting to play the evil, sort of black-hearted
bastard in this one was pretty fun,” Osment said.

And in many roles -- icluding author Eric Jonrosh – there’s
Will Ferrell, who’s at the center of this.

Ferrell and writer Adam McKay created Funny or Die as a sort
of Internet playground, making short comedy films. Then that kept expanding.
There are TV series, a new production facility and now this short (six-part,
three-hour) miniseries.

On “Saturday Night Live,” their colleagues have done mock
soap operas, first “Casa de mi Padre” and then “The Californians.” Later, the
two “Casa” writers -- Matt Piedmont and Andrew Steele – wrote “Spoils”;
Piedmont directed and they rounded up stars.

“We all had different actor names on set,” Wiig said. “We
didn’t go by our real names.”

On other days, they could take serious roles – currently Maguire
is in “Labor Day” and Wiig is in “Walter Mitty.” At Funny or Die, they could
simply be overwrought actors in the overwritten “Spoils.”

“The Spoils of Babylon” finale debuts at 10 p.m.
Thursday on IFC (formerly Independent Film Channel), generally via satellite or
digital cable; the five previous episodes rerun, 7:30-10 p.m.

Finale reruns that night at 1 a.m.; then the
last two episodes rerun from 12:30 to 1:30 p.m. Saturday and 11 p.m. to midnight

Entire miniseries reruns in two chunks, from
4:30-6 a.m. Feb. 13-14.