Britney and a "stoked" Demi join Fox


OK, now it's official that Britney Spears and Demi Lovato will be the new "X Factor" judges. In the previous blog, the network people wouldn't confirm or deny it; now, however, they've had their presentation to advertisers. Here's the brief I sent to papers:

By MIKE HUGHES

Simon Cowell and Fox have finally made
it official: Britney Spears and Demi Lovato will be the new “X
Factor” judges this fall.

“I'm totally stoked,” Lovato, 19,
told an auditorium filled with rarely stoked advertising people today. “I'm excited to represent my generation.”

In the older generation, perhaps, is
Spears, 30. She was heralded as “one of the biggest superstars on
the planet” by Fox and as “the superstar” by Cowell.

“It's going to be so much fun,”
said Spears, not particularly looking or sounding superstar-ish, “and
so different than anything I've done before.”

The two join Cowell and L.A. Reid,
replacing Paula Abdul and Nicole Scherzinger.