Hallmark at 25: more … and then some more
As the Hallmark network celebrates its 25th birthday, it’s planning a lot of the same. A lot.
The channel started on April 5, 2001, as the unlikely merger of three H’s — Henson (Jim, the Muppet man), Halmi (Robert, a movie/mini-series guy) and Hallmark, the greeting-card folk.
The others soon departed, but Hallmark kept growing. It has Christmas movies — roughly a zillion of them, one of which is shown here — and more, sometimes with tie-ins.
It’s again linking with pro-football (the Bears, this year) and with the Biltmore estate. It has also set a movie linking with Disney … which may make historical sense: Long ago, we’re told, Hallmark cards were one of the first spots to license Mickey Mouse.
Hallmark also has its streaming service, called (of course) Hallmark+. We’ll start there. Read more…
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