Apple’s less-is-more approach brings quality
As Apple TV+ sets its line-up, one thing is clear: The less-is-more approach sort of works.
Other streamers are into more-is-more, the scheme that propelled Netflix. They spend billions and run up huge deficitts, to assemble lots of subscribers worldwide. Various reports put Netflix at 223 million subscribers, Amazon Prime at 200 million, Disney+ at 164 million and HBO Max at 77 million.
By comparison, Apple has fewer viewers (34 million last year) and fewer shows. But many of those shows have made an impact; they’re led by the Emmy-winning “Ted Lasso” and the much-praised “Schmigadoon” (shown here), “Severance” and “The Morning Show.”
Now Apple has announced that “Schmigadoon” will return April 7 and “Lasso” will be back sometime this spring. Meeting with the Television Critics Association, it set these dates: Read more…