Cheers for low-concept, high-quality comedies
(This is the “Raymond”/”Cheers” over view that was written previously. Now CBS has set a rerun of the “Everybody Loves Raymond” reunion for 9 p.m. Nov. 28.)
When Les Moonves took over CBS, he was in a hurry.
The network’s only top-15 show was “60 Minutes.” He needed something that would make a quick impact.
“I was told he wanted high-profile shows with big stars,” Phil Rosenthal recalled in his memoir. “What chance did we have?”
He had a semi-known star (Ray Romano), in a show that was mostly family members talking. But Moonves liked it and audiences gradually agreed. From 8-9:30 p.m. Monday (Nov. 24), CBS will celebrate the 30th anniversary of “Everybody Loves Raymond” (shwon here).
That same night, “TV We Love” (9-10 p.m. on CW) will celebrate “Cheers,” a show in a similar mode: It started with no stars (Sid Caesar and William Devane auditioned unsuccessfully) and an unflashy format; it scored big. Read more…