Big money, big risks: Turner networks soared
(This is the newest chapter of a book-in-progress, “Television, and How It Got That Way.” For the full book (so far) in order, click “The Book” under “categories.”)
Ted Turner’s business philosophy – and maybe his life – can be summed up in one word: “more.”
That’s an approach that took him through big gambles, big movies (including “Gone With the Wind,” shown here) and big changes in the cable-TV world.
Turner had one cable channel (TBS) and wanted many more. “It’s all about shelf space,” he told the Television Critics Association.
More channels mean more places to sell ads and (eventually) more money in per-subscriber fees. The catch is that you have to fill those shelves with things people want. You need programs and a purpose. Read more…