Hallmark at 25: grand goals, mixed results
Like many 25-year-olds, the Hallmark Channel (shown here) has grand goals and ideals.
The details, however, remain a work in progress.
The ideals? “We’re here to put more care, positivity and goodness into the world,” said Darren Abbott, the Hallmark Media president.
A few years ago, that felt old-fashioned. Now it may be refreshingly retro.
“In a world where snark and darkness (are) the order of the day,” said Michelle Vicary, the head of programming, Hallmark finds “a different part of the human experience.” Read more…