Hallmark Channel

Stories

Hallmark at 25: grand goals, mixed results

Like many 25-year-olds, the Hallmark Channel (shown here) has grand goals and ideals.
The details, however, remain a work in progress.
The ideals? “We’re here to put more care, positivity and goodness into the world,” said Darren Abbott, the Hallmark Media president.
A few years ago, that felt old-fashioned. Now it may be refreshingly retro.
“In a world where snark and darkness (are) the order of the day,” said Michelle Vicary, the head of programming, Hallmark finds “a different part of the human experience.” Read more…

By Mike Hughes / August 9, 2026
News and Quick Comments

Hallmark at 25: more … and then some more

As the Hallmark Channel celebrates its 25th birthday, it’s planning a lot of the same. A lot.
The cable network started on April 5, 2001, as an unlikely merger of three H’s — Henson (Jim, the Muppet man), Halmi (Robert, a movie/mini-series guy) and Hallmark, the greeting-card folks.
The others soon departed, but Hallmark kept growing. It has Christmas movies — roughly a zillion of them — and more, sometimes with tie-ins.
It’s again linking with pro-football (the Bears, this year) and with the Biltmore estate. It has also set a movie linking with Disney … which makes historical sense: Long ago, we’re told, Hallmark was one of the first businesses to license Mickey Mouse.
There’s also has a streaming service, Hallmark+ (currently with a Lacey Chabert mini-series, shown here). We’ll start there: Read more…

By Mike Hughes / August 5, 2026