On becoming desperate in Orlando, Florida

Mel Rodriguez – or what’s left of him – was discussing two important subjects.
Both are key to the Kirsten Dunst series (“On Becoming a God in Central Florida,” shown here) he co-stars in. And both have places in his life. They are:
— Multi-level, from-home marketing schemes. “My mother was in Grand Rapids, Mich., where Amway started,” he said. “She almost got into it and regrets the day that she didn’t, because she would have been really wealthy now.”
— Florida. “I’m from Florida and there’s a real hopelessness in places like Ocala and Gainesville. These are people living from paycheck to paycheck, (hoping) they can maybe not get their lights turned off.” Read more…

Mel Rodriguez – or what’s left of him – was discussing two important subjects.

Both are key to the Kirsten Dunst series (“On Becoming a God in Central Florida,” shown here) he co-stars in. And both have places in his life. They are:

— Multi-level, from-home marketing schemes. “My mother was in Grand Rapids, Mich., where Amway started,” he said. “She almost got into it and regrets the day that she didn’t, because she would have been really wealthy now.”

— Florida. “I’m from Florida and there’s a real hopelessness in places like Ocala and Gainesville. These are people living from paycheck to paycheck, (hoping) they can maybe not get their lights turned off.”

That’s true of Krystal, the desperate mom at this show’s core. “I was so tired and we worked so hard,” said Dunst, who started filming five months after her son was born. “But I was like: ‘Krystal’s working so hard. She’s so tired. You just (have to) be the most emotionally vulnerable you can.”

Viewers have seen Dunst, 37, often – three “Spider-Man” movies, “Jumanji,” the second “Fargo” mini-series, even (when she was 12) “Interview With the Vampire.”

And Rodriguez? He’s been on TV for two decades, sometimes playing guys with good hearts and great bulk. (The latter detail is changing; Rodriguez, 46, said he lost 160 pounds – some of it during the series and some while preparing to play “a very, very scary guy” in a movie.)

He’s brought depth to characters who could have been cliches. In HBO’s much-praised “Getting On,” Rodriguez got a Critics Choice nomination as the socially awkward supervising nurse. In Fox’s “Last Man on Earth,” he was the bloke who married the gorgeous Melissa (January Jones). And in this new series, he plays Dunst’s boss at a tattered water park, her friend … and, soon, her sales target.

That’s one of the problems with such sales plans, said Esta Spalding, the showrunner. They “are all about people being asked to monetize their relationships.”

Products are sold to family, friends and co-workers. “I had a football coach try to recruit basically the whole team,” said Robert Funke, the show’s creator.

Beth Ditto, who plays Bets, recalls a similar effort during her Arkansas girlhood. “My friend was in Amway and she was, like: ‘Hey, get your boyfriend to talk to his mom and dad.’”

Rodriguez felt that pinch from his mom. When she was 16, she had a crack at Amway; back then some early dealers built up webs of sub-dealers – this was just short of being an illegal “pyramid scheme,” federal investigators said – and became rich. Much later, she tried sales of “essential oils,” he said.

“We ended up having to buy them all off of her, all the kids …. This older woman who really didn’t know any better, she spent money she didn’t have, a little over $1,500 on this kit. And she thought, ‘Well, you’re from Hollywood; you would know all these actors.’”

By the end of the first episode, Krystal is desperate enough to try anything. Orlando spawns such desperation, Funke said. It’s “unbearably hot swampland were we built an enormous theme park and a cartoon-mouse-based economy that made everyone in the world want to go there, but not live there.”

That contrast – the big-money joy of Disney World and the tattered life and work of Krystal, is important, Spalding said. “You can see those rides in the distance, where people are riding and screaming and having fun. And then there’s our water park.”

— “On Becoming a God in Central Florida,” 10 p.m. Sundays, Showtime

— Opener, Aug. 25, has two episodes, 10 and 10:45, rerunning at 12:30 and 1:15 a.m.

— Those two will rerun daily, including: 10 and 10:45 p.m. Aug. 26; 8 and 8:45 p.m. Aug. 27 (plus 11:20 p.m. and 12:05 a.m.); 8:30 and 9:15 p.m. Aug. 28; 10:45 and 11:30 p.m. Aug. 29; 10 and 10:45 p.m. Aug. 30; 7:15 and 8 p.m. on Aug. 31 and Sunday, Sept. 1.

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