Mega-Magnolia emerges from amiable Texans
It’s an imposing task, one that might suggest Oprah, God or Disney: Create an entire network, built around one force.
That’s what the Magnolia Network is trying. On July 15, it becomes a streaming network inside Discovery+, fashioned around the design and renovation sensibilities of Chip and Joanna Gaines; a half-year later, it will also be cable channel, replacing DIY.
Such mega-projects have been tried before – the Oprah Winfrey Network, the Disney Channel, the Christian Broadcast Network – but they demand a lot. “It feels like an unquenchable amount of content, that you have to provide that machine,” Chip told the Television Critics Association. Read more…