Hallmark movies

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Hallmark at 25: grand goals, mixed results

Like many 25-year-olds, the Hallmark Channel (shown here) has grand goals and ideals.
The details, however, remain a work in progress.
The ideals? “We’re here to put more care, positivity and goodness into the world,” said Darren Abbott, the Hallmark Media president.
A few years ago, that felt old-fashioned. Now it may be refreshingly retro.
“In a world where snark and darkness (are) the order of the day,” said Michelle Vicary, the head of programming, Hallmark finds “a different part of the human experience.” Read more…

By Mike Hughes / August 9, 2026
News and Quick Comments

Hallmark gets an unthinkably good makeover

As soon as “Unthinkably Good Things” begins, you might wonder: “Hey, Is this REALLY a Hallmark Channel movie?”
After all, many viewers have memorized the Hallmark formula:
A woman (young, pert, capable and, of course, white) is changing her life – maybe moving home, visiting home or such. She meets a guy (young-ish, generically handsome, white). They squabble, then decide they like each other. It’s all filmed in a pristine Canadian town, disguised as mid-America.
But most of that has been jettisoned for “Unthinkably” (shown here). The movie — 9-11 p.m. Sunday, Aug. 28, on the Hallmark and Hallmark Movies & Mysteries channels – reflects a new interest in diversity; it’s also the the first project under Hallmark’s “Mahogany” label, changing all the traditions. Read more…

By Mike Hughes / August 24, 2022